by Gavin O'Malley, Monday, Oct 20, 2008 7:00 AM ET
A full 65% of online media sites now use video, according to a new Web Influencers Internet Media Tour Survey conducted by D S Simon Productions. What's more, 77% of online media sites project the use of video to increase over the next year.
The study gathered responses from some 200 "Web influencers" from top media outlets such as USA Today, Entertainment Weekly, network affiliate TV stations in the top 10 media markets, WINS-AM Radio in New York, and top media Web sites as well as one-person "Mommy-blogging" sites.
About 45% of TV stations use outside video for their Web sites, while two-thirds--67%--of radio stations, newspapers, magazines and bloggers use outside video on their Web sites.
"Web Influencers are now the mainstream media," said Douglas Simon, president and CEO of D S Simon Productions. "So we sought to find differences in the use of video among sites affiliated with TV stations, radio stations, newspapers, and magazines, as well as blogs. We need to understand the content needs of these Web Influencers if we hope to communicate successfully in the online world."
Not surprisingly, TV stations were most likely to use video, at 79%. Web sites and bloggers were second at 70%. More than half of all newspapers and magazines are using video on their sites.
"Web Media" is the most open to using outside video, according to the study, while radio stations were next, followed by print outlets and television stations.
Notably, the study found that the politicization of third-party video on television has carried over to station Web sites, "where they overwhelmingly are interested in using B-Roll compared to other content."
The strongest interest in outside video content was from "Web media."
Click to read this article on the MediaPostPublications.com website.
Monday, October 20, 2008
Thursday, June 5, 2008
72% of U.S. Adults Have Broadband Access
Dial-up Internet access is disappearing as barrier to the adoption of podcasting, video podcasting and other Internet media.
Seventy-two percent of U.S. adults now have access to a broadband connection and more than half of American households now subscribe to broadband, according to the Consumer Electronics Association (CEA). With 20 percent of non-broadband subscribers expecting to adopt this service in the next two years, future growth looks strong, said CEA President and CEO, Gary Shapiro. Yet, competition among broadband service providers must stay robust for this expected growth to prevail.
Consumers must have access to media-rich entertainment content they can use anytime, anywhere at a reasonable price. Unfortunately, the average broadband speed in the US lags significantly behind other countries. This is likely to slow adoption of HD podcasting, Internet-television and hardware devices like the Apple TV.
For online households, it is clear that broadband is the primary connection. 75 percent of households with Internet access subscribe to broadband. For these households, 65 percent decided to upgrade for a faster Internet connection. For non-subscribers, 15 percent say price is the number one reason they don’t have broadband in the home. With more facilities-based competition, price will surely go down and provide incentives for providers to upgrade their service offering. Most importantly, Shapiro continued, increased broadband access brings with it the hope of widely disseminating knowledge and improving healthcare and distance learning services. Broadband access spurs innovation and technology for all Americans.
The research also revealed that while much of the broadband debate has focused on broadband in the home, this is only part of the broadband story. Many Americans are also accessing broadband connections in numerous places outside the home. Today, adults without broadband in their home access the Internet from work, public libraries, and schools as well as even through portable devices like wireless phones. These results highlight how broadband Internet connections outside of the primary residence have become an ever important component of broadband access.
Seventy-two percent of U.S. adults now have access to a broadband connection and more than half of American households now subscribe to broadband, according to the Consumer Electronics Association (CEA). With 20 percent of non-broadband subscribers expecting to adopt this service in the next two years, future growth looks strong, said CEA President and CEO, Gary Shapiro. Yet, competition among broadband service providers must stay robust for this expected growth to prevail.
Consumers must have access to media-rich entertainment content they can use anytime, anywhere at a reasonable price. Unfortunately, the average broadband speed in the US lags significantly behind other countries. This is likely to slow adoption of HD podcasting, Internet-television and hardware devices like the Apple TV.
For online households, it is clear that broadband is the primary connection. 75 percent of households with Internet access subscribe to broadband. For these households, 65 percent decided to upgrade for a faster Internet connection. For non-subscribers, 15 percent say price is the number one reason they don’t have broadband in the home. With more facilities-based competition, price will surely go down and provide incentives for providers to upgrade their service offering. Most importantly, Shapiro continued, increased broadband access brings with it the hope of widely disseminating knowledge and improving healthcare and distance learning services. Broadband access spurs innovation and technology for all Americans.
The research also revealed that while much of the broadband debate has focused on broadband in the home, this is only part of the broadband story. Many Americans are also accessing broadband connections in numerous places outside the home. Today, adults without broadband in their home access the Internet from work, public libraries, and schools as well as even through portable devices like wireless phones. These results highlight how broadband Internet connections outside of the primary residence have become an ever important component of broadband access.
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